The launch story of LOS goes back to the hard times when two enthusiastic friends were on a quest to discover their passion and purpose – by exploring and bringing new business ideas to life. They had their fair share of business failures but even in the dire strait, they never gave up. The pursuit of success, a positive mindset, and a forward-thinking attitude kept them going to reach their goal. And then, one day, they decided to launch the clothing brand LOS – removing the letter T from LOST – that gave them a positive direction and a route to success. The launch of LOS is to celebrate passionate consumers across the globe – bringing magic to their lives with resilience, ambition, comfort, and style. LOS is rooting for them and wants to spread the message of being confident in whatever they do.
High-quality fabric. Exquisite designs. Creativity. Luxury – Nothing drives LOS more than offering the BEST. The brand strives for giving its customers a one-stop trendy clothing solution around limitless ideas – thereby making them feel better and special.

A combination of deep love, purity and freshness. A joy of the summer and a smell of the winter. The obsession of designing, and the seeking of making things exceptional enabled LOS to develop with the love of creation a linen product suits both men and women, for summer and winter.